AT&T annual report analysis Essay Example | Topics and Well Written Essays - 500 words

AT&T annual report analysis - Essay Example Images in AT&T’s 2013 annual report to show that the company serves people from different multi-ethnic communities.There is a picture of two small children using a computer on a luxurious bed. Behind them is a large Cupboard with books and a world globe on top of it. The children are illuminated by light from the computer; displaying their faces of different colors which means that they come from different racial/ethnic communities. Perhaps they are using internet technology (product) from AT&T. The world globe on top of the cupboard also shows that the company serves people or ethnic communities from different parts of the world. Therefore, these pictures welcome investors from different cultures of the world to invest in the company’s shares and to display global marketability of the company. AT&T’s 2013 annual report effectively uses color to create a clear visual image of the company’s performance for the investors to be convinced that the company is performing well; hence it is worth investing in it. For instance, the title â€Å"To our investors† on page one is written in capital letters and red colors to invite investors to read the message given by the company. In AT&T’s 2013 annual report, figures indicating key financial performance measures of the company are also colored to clearly show the company’s performance to investors in a way that they can see easily and be convinced about the performance. Comparison in growth of earnings between 2012 and 2013 are also shown in red and blue colors on page 7 of AT&T 2013 annual report. AT&T 2013 annual report also uses figures in form of pie charts graphs in order to show the share performance of the company and convince investors to buy shares. For instance, on page two there is a pie chart which shows the revenue growth generated by different lines of business including wireless, voice and wireline data. This helps investors to visualize the performance of the company in terms of